Website Redesign & UX
WiTricity
As an integral part of the marketing team, my primary focus during my time at WiTricity centered around the website redesign project. Additionally, I undertook various other responsibilities, including the creation of captivating ads and graphics, which are showcased below. For a more in-depth exploration of the website redesign project, please visit the WiTricity website.
Creating efficient & reusable designs
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Created low fidelity mockups in Figma and refined them into code based, reusable components in WebFlow
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Implemented these designs in Wordpress as templates for reusability
Future-proof scalability & versatility
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Designs based on research, both users and the automotive space. The layouts are in line with the brand, but also with others in the same market.
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Versatility: this layout can be used with one image or three, bullets or no bullet points. It can be molded to fit the needs of the section.
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This re-usability ensures that the website remains future-proof, accommodating business needs in the long run.
Icons that tell a story
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Enhances user experience
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Easier to scroll & digest content
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Communicate information effectively
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Reduce need for lengthy text, highlighting key messages & features
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Universally recognized symbols and simplified representations
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Strengthen brand identity, establishing WiTricity's visual language
More WiTricity Work
Internship highlights: crafting blog redesign mockups, illustrating graphics, and producing magazine and digital ads
